Facebook's Mobility Challenge

International Herald Tribune Sunday 5th February, 2012

Lots of people love their cellphones. Facebook, so far, is not a big fan.

Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use.

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