ANI
28 Oct 2021, 14:48 GMT+10
Pune(Maharashtra) [India] October 28(ANI/Newsvoir): With the festive season transpiring in full swing, Bajaj Finance Ltd., in collaboration with Bajaj Finserv Direct Limited, has launched its Diwali campaign 'EMI HAI NA' to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj Finserv Direct Ltd. (www.emistore.com).
Customers can avail of discounts on a slew of electronic products, home appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances and much more with minimal down payment. The campaign concludes on the 15th of November 2021.
The campaign has a catchy jingle that addresses the common sentiments of most middle-class Indian consumers when they are faced with the choice of making high-value lifestyle purchases. With the 'EMI HAI NA' campaign, the brand enables every customer living in different cities to experience benefits for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India being united by one mantra'- EMIHAINA in the context of repayment of purchases through monthly installments.
Running LIVE across digital platforms, including Bajaj Finserv's social media channels (like Facebook, Twitter, LinkedIn, YouTube), audio streaming platforms (like Gaana, JioSaavn), radio, infotainment and other OTT channels, the brand has infused a 360-degree strategy to make "EMI HAI NA" synonymous with Bajaj Finserv's affiliate companies, Bajaj Finance Ltd., and Bajaj Finserv Direct Ltd.
To increase momentum, the company has also created a virtual game where customers can participate in a challenge to score maximum points. The participants will get cashback rewards. The Bajaj Finserv EMI Store also promises a seamless experience through its network of reputed and trusted partners.
In addition to deals, discounts, offers, digital videos, games, dedicated webpage and 3rd party collaborations, the brand also aims to leverage the network of 43,000 sellers across India, to reduce delivery time with other benefits such as minimal documentation and pre-approved loans.
Customers can shop directly from their favourite store or online using their "Bajaj Finserv EMI Network Card".
The campaign is also touted to offer customers to save via different curated rewards and promotions.
Finance is provided by Bajaj Finance Ltd. in its discretion and shall be governed by the loan terms and conditions. Rewards are subject to fulfilment of the promotion terms and conditions.
Bajaj Finance Limited, the lending arm of the Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market, catering to more than 50 million customers across the country.
Headquartered in Pune, the company's product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Wallet, Co-branded Credit Cards, Two-wheeler and three-wheeler Loans, commercial lending/SME Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle RefinancingLoans along with Fixed Deposits. Bajaj Finance Limited prides itself on holding the highest credit rating of AAA/Stable for long term borrowing, A1 for the short term borrowing, and FAAA/Stable for FD program. It has also been credited for Long term issuer credit rating of BB/Stable and short-term rating of B by SP Global ratings for ECB.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)Get a daily dose of Albuquerque Express news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Albuquerque Express.
More InformationMOSCOW, Russia: Just hours after his sudden dismissal by President Vladimir Putin, Russia's former transport minister, Roman Starovoit,...
DHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...
ZAGREB, Croatia: A massive concert by popular Croatian singer Marko Perković, known by his stage name Thompson, has drawn widespread...
WASHINGTON, D.C.: Elon Musk's entry into the political arena is drawing pushback from top U.S. officials and investors, as his decision...
CULVER CITY, California: TikTok is preparing to roll out a separate version of its app for U.S. users, as efforts to secure a sale...
WASHINGTON, D.C.: President Donald Trump claimed he was unaware that the term shylock is regarded as antisemitic when he used it in...
LONDON, U.K.: This week, BP appointed Simon Henry, former Shell finance chief, to its board as a non-executive director effective September...
OTTAWA, Canada: With Canada Post struggling to maintain operations amid labour unrest, rivals like FedEx and UPS are stepping in to...
NEW YORK, New York - U.S. and global markets showed a mixed performance in Tuesday's trading session, with some indices edging higher...
PARIS, France: French military and intelligence officials have accused China of orchestrating a covert campaign to damage the reputation...
NEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...