ACCESS Newswire
28 Jun 2022, 17:43 GMT+10
New Study From Waitwhile Shows How Waiting in Line Makes People Feel Apathy, Boredom and Annoyance, and Describes How Brands Can Do More To Win Over Customers
SAN FRANCISCO, CA / ACCESSWIRE / June 28, 2022 / Waitwhile, a queue management platform built to eliminate wait times and create delightful guest experiences, today announced the publication of The State of Waiting in Line, a new study that explored how frequently consumers are waiting in line, how they feel about waiting, and how brands can improve their customer experience when customers are forced to wait. Recognizing that waiting in line is a universal pain point with consumers, the inaugural study took a deep dive into how long people are willing to wait for a product or service, and offers actionable insights for organizations to boost brand loyalty and increase profitability.
In the United States alone, people spend roughly 37 billion hours each year waiting in line. To better understand the consumer mindset regarding waiting in line, Waitwhile conducted an online survey of 1,202 adults in the United States to determine the most common reasons for waiting in line, how long people typically wait before abandoning a line, and specific ways organizations can better meet their customers' needs. The research found that 70 percent of respondents prefer to wait in a virtual line if given a choice, and that wait time estimates, self check-in and the option to complete any requisite forms rank highest among ways to improve the waiting experience.
Waitwhile's study found that 85 percent of people wait in line for longer than 5 minutes at least once a month, and that waiting is most common at retail stores (30%), restaurants (16%), and pharmacies (12%). The research also showed that 80% of guests most frequently waited on-premises, offering compelling evidence that organizations who engage with guests during this time have an opportunity to differentiate their brand and boost customer loyalty.
'Our research shows that a staggering 74 percent of people will abandon a physical line before it's their turn, and that consumers who are subjected to wait for a product or service most frequently report feeling apathetic, bored and annoyed,' said Christoffer Klemming, CEO & Co-Founder, Waitwhile. 'The good news for brands is that waiting in line doesn't need to be a burden for customers and negatively impact business. Using virtual queues that give guests the freedom to move, relax or shop while waiting, organizations can significantly improve the customer experience while simultaneously increasing sales and saving their staff precious time.'
Other key takeaways from the study indicate that:
Waitwhile helps businesses transform existing physical lines into virtual lines within minutes, saving time and eliminating the negative response caused by pointless waiting. It allows businesses to integrate queue management features directly into existing applications through its open API. In the background, the platform automatically learns about wait time patterns, resource constraints and guest preferences to help businesses reduce wait times and improve operations.
To access the complete Waitwhile study The State of Waiting in Line, please visit https://waitwhile.com/assets/pdf/waiting-in-line-consumer-survey.pdf
About Waitwhile
Waitwhile is a queue management platform that helps businesses deliver better guest experiences for their customers. Waitwhile lets customers wait from anywhere, schedule appointments, communicate with staff members, and track their status in real-time - and helps businesses automate their customer flows and reduce wait times with machine-learning optimization.
Waitwhile has improved waiting for over 180 million guests and collectively given people back over 2 million days they would have otherwise wasted standing in line. Customers include IKEA, Lululemon, Louis Vuitton, Best Buy, Applebee's, US Air Force, Hartford HealthCare and thousands of other businesses around the world looking to improve their guest experience.
For more information visit https://waitwhile.com.
Media Contact:
Escalate PR
[email protected]
SOURCE: Waitwhile
Get a daily dose of Albuquerque Express news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Albuquerque Express.
More InformationDHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...
ZAGREB, Croatia: A massive concert by popular Croatian singer Marko Perković, known by his stage name Thompson, has drawn widespread...
WASHINGTON, D.C.: Elon Musk's entry into the political arena is drawing pushback from top U.S. officials and investors, as his decision...
CULVER CITY, California: TikTok is preparing to roll out a separate version of its app for U.S. users, as efforts to secure a sale...
WASHINGTON, D.C.: President Donald Trump claimed he was unaware that the term shylock is regarded as antisemitic when he used it in...
PARIS, France: A strike by French air traffic controllers demanding improved working conditions caused significant disruptions during...
OTTAWA, Canada: With Canada Post struggling to maintain operations amid labour unrest, rivals like FedEx and UPS are stepping in to...
NEW YORK, New York - U.S. and global markets showed a mixed performance in Tuesday's trading session, with some indices edging higher...
PARIS, France: French military and intelligence officials have accused China of orchestrating a covert campaign to damage the reputation...
NEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...
NEW YORK, New York - Monday's trading session saw mixed performances across U.S. and global markets, with several major indices posting...