Brand Story
18 May 2023, 09:13 GMT+10
LONDON, UK, 17th May 2023 - Bridging connections, forging new partnerships, driving growth. These are the key issues Jane Putley, Active International's new Commercial Partnerships Director will focus on, setting the course for the leading global corporate trade company's growth trajectory and supporting that of their partners'. A pivotal position for growthThis pivotal position has been created with a singular purpose - to act as a key driver for growth. At Active International, there are three components to this:
The Commercial Partnerships Director is uniquely positioned within the business structure, serving as the bridge between media and agency commercial hubs to create a cohesive, focused approach to revenue generation.Equipped for a challenging marketJane joins Active International from a background in sales and trading in the publishing industry having worked for some of the UK's major players, including Northern & Shell and DMG Media, across the full media mix. This makes her perfectly positioned to contend with today's challenging and unpredictable market conditions, as well as the unrelenting pace of change in the media sector."I've witnessed, lived and breathed the pace of change across the media landscape - as well as the market challenges of the last 10 years in particular." - Jane Putley, Commercial Partnerships Director.Living Active's valuesIn addition to her extensive experience, what really shone throughout the selection process was Jane's people-first approach, which aligns with Active International's values.Care, collaboration and a spirit of co-creation are fundamental to how the business operates. Active believes in fostering a culture that is driven by behaviours and values, not just empty words. In Jane, they've found someone who not only understands these values, but truly embodies them."Jane was interested not only in who was in the immediate team, but how the dynamics work across the business as a whole and that showed us something that's really important to us at Active - people who genuinely care." - Cameron Swan, Managing Director.Aside from the expected challenges of starting a new role, including getting to grips with not only what Active International do, but how they do it and why, Jane's got another challenge to tackle: training for a half-marathon in September alongside her new colleagues. Active International is excited to see the growth and value she will drive for clients, partners, and the wider organisation. The whole team looks forward to the journey ahead with Jane at the helm of commercial partnerships.
About Active International
Active International is a global leader in marketing solutions and corporate trade. With a presence in multiple countries, including the UK, the company specialises in helping businesses optimise their marketing strategies, improve financial performance, and unlock untapped value. Active International's innovative solutions, including corporate trade, enable companies to leverage their excess or underperforming assets to generate significant value and drive incremental sales. With a client-centric approach and a commitment to excellence, Active International empowers brands to achieve sustainable growth and navigate the complexities of the modern marketing landscape.Follow Active International UK on LinkedIn
Get a daily dose of Albuquerque Express news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Albuquerque Express.
More InformationMOSCOW, Russia: Just hours after his sudden dismissal by President Vladimir Putin, Russia's former transport minister, Roman Starovoit,...
DHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...
ZAGREB, Croatia: A massive concert by popular Croatian singer Marko Perković, known by his stage name Thompson, has drawn widespread...
WASHINGTON, D.C.: Elon Musk's entry into the political arena is drawing pushback from top U.S. officials and investors, as his decision...
CULVER CITY, California: TikTok is preparing to roll out a separate version of its app for U.S. users, as efforts to secure a sale...
WASHINGTON, D.C.: President Donald Trump claimed he was unaware that the term shylock is regarded as antisemitic when he used it in...
LONDON, U.K.: This week, BP appointed Simon Henry, former Shell finance chief, to its board as a non-executive director effective September...
OTTAWA, Canada: With Canada Post struggling to maintain operations amid labour unrest, rivals like FedEx and UPS are stepping in to...
NEW YORK, New York - U.S. and global markets showed a mixed performance in Tuesday's trading session, with some indices edging higher...
PARIS, France: French military and intelligence officials have accused China of orchestrating a covert campaign to damage the reputation...
NEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...