ACCESS Newswire
16 Nov 2023, 21:01 GMT+10
RALEIGH, NC / ACCESSWIRE / November 16, 2023 / While there are several content marketing channels available to marketing professionals, one of the most powerful is one that ACCESSWIRE knows well and that is press release distribution.
As a newswire service standout that provides regional, national and global news to thousands of clients worldwide, ACCESSWIRE leverages the power of press release distribution to help its customers maximize their moment.
No matter the channel, strategic content creation and distribution can help brands stand out from their competition and secure their piece of market share.
The first step in achieving these results starts with a comprehensive marketing strategy.
'A marketing strategy is a foundational building block in creating cohesiveness across touchpoints,' said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.
ACCESSWIRE provides a list of three questions brands can ask themselves when developing a content marketing strategy.
Who's your audience? Everyone isn't an audience. That's why brands need to step into the shoes of their target audience before creating content to fully understand their paint points, questions, interests, problems, and more.
What's your brand voice? A brand voice is much like a personality. It layers in a level of humanization that creates a connection between a brand and its audience. When deciding on a brand voice, make sure it's authentic, aligns with the company's mission and clearly speaks to the target audience.
What makes your brand stand out? A brand's uniqueness is a topic that fuels the creation of content that's different from anything else consumers have seen.
'Asking the right questions creates clarity brands need to develop the right messaging for their audience and the three we provided are excellent starting points companies can use to inform their marketing strategies,' added Hammers.
To learn more about ACCESSWIRE's press release distribution services, visit accesswire.com
###
About ACCESSWIRE/Issuer Direct Corporation
Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com .
Issuer Direct Corporation Media Contacts:
Brian R. Balbirnie
+1 919-481-4000
[email protected]
Jennifer Hammers
+1 919-481-4000
[email protected]
SOURCE: ACCESSWIRE
Get a daily dose of Albuquerque Express news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Albuquerque Express.
More InformationGENEVA, Switzerland: A new United Nations report alleges that dozens of global corporations are profiting from and helping sustain...
LONDON, UK - Lawmakers in the United Kingdom have voted overwhelmingly to proscribe the direct-action group Palestine Action as a terrorist...
DHARAMSHALA, India: The Dalai Lama is set to address a significant three-day conference of Buddhist leaders this week, coinciding with...
WASHINGTON, D.C.: In a significant ruling last week, the U.S. Supreme Court upheld a Texas law requiring age verification for users...
ISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
NEW YORK, New York -U.S. stock markets closed with broad gains on Thursday, led by strong performances in U.S. tech stocks, while European...
LONDON/STOCKHOLM: The Persson family is ramping up its investment in the H&M fashion empire, fueling renewed speculation about a potential...
PARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate...
MENLO PARK, California: Robinhood is giving European investors a new way to tap into America's most prominent tech names — without...
NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...